Embrace, Extend, Extinguish

Art by Ditte Løfgren

http://ditteloefgren.com

Mai L. Nissen, 24th of February 2015


‘Individuality’:
The demand of masses
for individual freedom,
accommodated, 

embraced
by the system
to appease the crowd.
Slowly appropriated
to fit existing structure; 
the demands

for individual
freedom guided
down acceptable paths,
… losing all meaning

 

The concept extended
to align with

Capitalist interests:
Where companies dictate
willing individuals
how to be 
an individual;
transforming

individuality
into a brand,
a commodity,
we happily buy into.
Uniqueness celebrated,
consumed without thought
by the many people,
the individuals,
who dare defy
mediocrity of a crowd.

 

Busy being

individuals,
absent-minded

no one notices,
the mediocrity of crowds
of individuals

travelling
along parallel paths;
The paths that feeds,
not the victory
of individuality,
but the purses
of companies;
Companies

that shape and sell
a selection

of identities;
a selection of paths
to meet the demands

of the crowd

of individuality;
to maintain the cycle
of controlled freedom,

profit and customer
satisfaction.
Determined we walk,
in all our glorious

individuality,
towards the city’s cul-de-sac’s;
Where all individuality
is extinguished.

Mai L. Nissen, 24th of February 2015

2 thoughts on “Embrace, Extend, Extinguish

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